Privacy Policy

Introduction

SYENTI LIMITED ("we," "us," "our," or "Company") is committed to protecting your privacy and ensuring transparency about how we collect, use, and process your personal data. This Privacy Policy explains our practices regarding data collection, retention, and your rights under applicable law, including the General Data Protection Regulation (GDPR) and UK Data Protection Act 2018.

By accessing and using our website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies, please do not use our website.

Legal Entity Information

Company Name: SYENTI LIMITED

Registered Address: Sidings House Sidings Court, Lakeside, Doncaster, DN4 5NU, United Kingdom

VAT Number: GB 784 3921 58

Company Registration Number: 14029374

Email: [email protected]

Phone: +44 (0)1302 555 000

Cookie Categories

We use cookies to enhance your experience and understand how our website is used. Cookies are divided into three categories:

1. Essential Cookies

Purpose: Core site functionality, security, session management, and user preferences

Examples: session_id, csrf_token, cookie_consent_status

Consent Required: No — these cookies are activated automatically and are necessary for the website to function properly

Retention Period: Session duration or up to 12 months for preference storage

2. Analytics Cookies

Purpose: Measuring website traffic, user behaviour, site performance, and visitor insights

Tools Used: Google Analytics 4

Examples: _ga, _ga_XXXXXXX, _gid, _gat

Consent Required: Yes — activated only after user explicitly accepts analytics cookies

Retention Period: Up to 14 months

Analytics cookies help us understand which pages are popular, how long visitors spend on pages, and how they navigate our site. This data is anonymised and used to improve our website experience.

3. Marketing and Advertising Cookies

Purpose: Remarketing, personalised ad delivery across platforms, conversion tracking, and audience building

Consent Required: Yes — activated only after user explicitly accepts marketing cookies

Retention Period: Up to 540 days (Google Ads default retention period)

Marketing cookies allow us to show you relevant advertisements on other websites and platforms you visit. They track your interactions with our ads and website to measure campaign effectiveness and build custom audiences for targeted advertising.

Marketing Cookies — Additional Disclosures

Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve advertisements based on a user's previous visits to this website and other sites on the internet. You may see our ads displayed across Google's network of websites and partner platforms.

Advertising Partners

We work with advertising partners such as Google and Meta (Facebook, Instagram) to deliver advertisements tailored to your interests. These partners may combine data from our website with other information they have about you to create more relevant ad experiences.

Remarketing Services

We use remarketing services to advertise to previous visitors of our website. After you visit our site, you may see our advertisements on other websites, apps, and platforms you visit. This allows us to reach you with relevant offers and content based on your demonstrated interest in our products.

YouTube and Display Network Advertising

Our advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network. These ads are targeted based on your previous interactions with our site and your interests as determined by Google's advertising platform.

Tracking Technologies in Use

We use the following tracking technologies on this website to measure advertising effectiveness and user behaviour:

• First-party and third-party cookies
• Tracking pixels (Google Ads conversion tag / gtag.js, Meta Pixel)
• Device identifiers (browser fingerprint, IP address)
• Conversion event tags and custom event tracking
• User ID tracking for cross-device measurement

Advertising Measurement

We use conversion tracking to understand which advertisements lead to meaningful actions on our website, such as form submissions, phone calls, or purchases. This data allows us to measure campaign effectiveness, optimise ad spend, and allocate budget to the most successful channels. Conversion data is securely shared with Google Ads and Meta for campaign reporting and optimisation purposes.

Active Advertising Technologies

The following advertising and analytics technologies are actively deployed on this website:

• Google Ads (gtag.js / Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel (Facebook / Instagram)

Opting Out of Personalised Advertising

You may opt out of personalised advertising at any time using the links below. Opting out will not remove advertisements entirely — you will continue to see non-personalised, contextual advertisements.

• Google Ads Settings: Visit https://adssettings.google.com to manage your Google advertising preferences
• Your Online Choices (EU): https://www.youronlinechoices.eu for European opt-out options
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Cookie Preference Management

You may manage your cookie preferences at any time by clicking the "Manage cookie preferences" link in the website footer. This will allow you to accept or reject each cookie category independently. Essential cookies cannot be disabled as they are required for website functionality.

Consent Requirements and Management

Consent Banner

When you first visit our website, a cookie consent banner appears offering three clear options: "Accept All," "Reject Non-Essential," and "Manage Preferences." You are never required to accept cookies to use our website. Rejecting non-essential cookies allows you to browse the site with only essential cookies active.

Consent Statement

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalised advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

GDPR and UK GDPR Compliance (EEA and UK Users)

Users in the European Economic Area and the United Kingdom receive this consent notice in full compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, and freely given consent under GDPR Article 6(1)(a). Your consent is recorded with a timestamp and may be audited upon request.

Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal of consent does not affect the lawfulness of processing based on consent before withdrawal.

Data Sharing with Advertising Partners

We share certain data with advertising partners for the purposes of campaign delivery, measurement, and audience building. Recipients of your data and the categories of data shared include:

Google LLC

Data Categories: Cookie identifiers, conversion events, anonymised behavioural data, remarketing lists, device information

Purpose: Ad targeting, campaign measurement, audience building, conversion tracking

Governance: Google's Privacy Policy at https://policies.google.com/privacy

Meta Platforms, Inc.

Data Categories: Pixel events, conversion data, custom audience membership, device identifiers

Purpose: Ad serving, campaign measurement, audience building on Facebook and Instagram

Governance: Meta's Data Policy at https://www.facebook.com/privacy/policy

Data Protection Assurances

We do not sell your personal data to unaffiliated third parties. All transfers to Google and Meta are conducted under Standard Contractual Clauses (SCCs) where applicable, providing adequate safeguards for international data transfers. Data processed by Google and Meta is subject to their respective privacy policies. We encourage you to review those policies directly.

Lead Forms and Contact Requests

When you submit a contact form, request information, register interest in our products, or sign up for our newsletter, we collect the information you provide. This typically includes your full name, email address, phone number (optional), and your message.

Legal Basis for Processing

Consent (GDPR Article 6.1.a): You provide explicit consent when submitting the form by agreeing to our Privacy Policy.

Contract Performance (GDPR Article 6.1.b): Where a service relationship exists, processing is necessary to fulfil our contractual obligations to you.

Data Retention

Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law, regulation, or our legitimate business interests. After this period, your data will be securely deleted.

Your Rights

You may request deletion of your data at any time by contacting us at [email protected]. We will process deletion requests within 30 days in accordance with applicable data protection law.

Privacy Policy Acknowledgement

A link to this Privacy Policy appears adjacent to every submission button on our website. By submitting a form, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein.

Google Services and Advertising

This website uses the following Google services, each with specific data handling practices:

Google Analytics 4

Google Analytics 4 collects anonymised usage data, including pages visited, time on site, device information, browser type, and operating system. IP anonymisation is enabled on our configuration. Data retention is set to 14 months. Google Analytics helps us understand visitor behaviour and optimise our website experience.

Opt-out: Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Google Ads Conversion Tracking

We use Google Ads conversion tracking to record when a user completes a defined action (form submission, phone call, or purchase) after clicking one of our advertisements. This data is used solely for measuring advertising campaign performance and optimising ad delivery.

Google Remarketing

We use Google's remarketing service to show advertisements to previous website visitors across Google's advertising network. Remarketing lists are not created from sensitive data categories such as health information, financial status, religion, political views, or sexual orientation.

Google Tag Manager

Google Tag Manager serves as a container for deploying tracking tags on our behalf. Google Tag Manager itself does not collect personal data; it facilitates the deployment of analytics and advertising tags listed above.

Google's Advertising Policies

All Google advertising products are governed by Google's policies and privacy terms: https://policies.google.com/technologies/ads

Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising campaigns on Facebook and Instagram. The Meta Pixel may record the following information:

• Page views and time spent on the website
• Specific conversion events (form submissions, purchases)
• Custom audience membership for retargeting purposes
• Device and browser information

Prohibited Data Categories

We do not use the Meta Pixel to collect or target users based on sensitive personal data, including health status, financial situation, religious beliefs, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta's Data Controller Role

Meta acts as an independent data controller for data collected via its Pixel and processed within Meta's own systems. We recommend reviewing Meta's Data Policy directly at https://www.facebook.com/privacy/policy

Managing Your Ad Preferences

You may manage your advertising preferences on Meta platforms at any time: https://www.facebook.com/adpreferences/

Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories, including but not limited to:

• Weapons or weaponry
• Controlled substances or drugs
• Counterfeit goods or fraudulent products
• Unlicensed gambling services
• Adult content or sexually explicit material
• Services making misleading health or financial claims

All advertising conducted through Google Ads and Meta Ads fully complies with the respective platform policies. We maintain strict standards to ensure ethical, legal, and compliant marketing practices.

Landing Page Integrity Statement

The content and functionality of this website accurately represent the products and services advertised. We do not employ bait-and-switch practices, deceptive redirects, or misleading representations. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors to our website. Cloaking, automatic redirects based on traffic source, and content variation by user origin are not used on this website.

Children's Privacy

This website is not directed at individuals under the age of 16, and we do not knowingly collect personal data from minors. If we discover that personal data has been collected from a person under 16 without verifiable parental consent, we will delete such data promptly. If you believe we have received data from a minor, please contact us immediately at [email protected]

International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate legal safeguards for personal data transfers. A copy of the applicable SCCs can be requested by contacting us directly at [email protected]

Your Rights Under GDPR and UK Data Protection Law

If you are located in the European Economic Area or the United Kingdom, you have the following rights regarding your personal data:

Right of Access (Article 15)

You have the right to request a copy of the personal data we hold about you in a structured, commonly used, and machine-readable format.

Right to Rectification (Article 16)

You have the right to correct inaccurate or incomplete personal data. We will update your information promptly upon request.

Right to Erasure (Article 17)

You have the right to request deletion of your personal data ("right to be forgotten") under certain circumstances, such as when data is no longer necessary for the original purpose or when you withdraw consent.

Right to Restrict Processing (Article 18)

You have the right to limit how we process your personal data while we verify accuracy or assess the lawfulness of processing.

Right to Data Portability (Article 20)

You have the right to receive your personal data in a structured, commonly used, machine-readable format and to transmit it to another data controller without hindrance.

Right to Object (Article 21)

You have the right to object to processing based on our legitimate interests. This includes the right to object to direct marketing.

Right to Withdraw Consent (Article 7.3)

You have the right to withdraw consent at any time without penalty. Withdrawal does not affect the lawfulness of processing that occurred while consent was valid.

How to Exercise Your Rights

To exercise any of these rights, please email us at [email protected] with your request. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

• EU Users: https://edpb.europa.eu (European Data Protection Board)
• UK Users: https://ico.org.uk (Information Commissioner's Office)

What Personal Data We Collect

We collect the following categories of personal data through various means:

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click patterns)
• Form submission content
• Conversion events (form submissions, phone calls, purchases)

Legal Basis for Processing (GDPR Article 6)

We process personal data based on the following legal grounds under GDPR Article 6:

Consent (Article 6.1.a)

Contact form submissions, newsletter signups, and marketing communications are based on your explicit consent. You may withdraw consent at any time.

Contract Performance (Article 6.1.b)

Processing necessary to fulfil a contract with you, such as order processing and customer service.

Legal Obligation (Article 6.1.c)

Processing required by law, regulation, or court order.

Legitimate Interest (Article 6.1.f)

Security, fraud prevention, website analytics, and improvement of our services. We balance our legitimate interests against your privacy rights.

Data Retention Periods

We retain personal data for specific periods based on the purpose of collection:

• Contact Form Submissions: 2 years from submission date
• Google Analytics Data: 14 months
• Marketing and Advertising Cookies: Up to 540 days (Google Ads default)
• Email Communications: Duration of relationship plus 1 year
• Server Logs: 90 days
• Cookie Consent Records: 3 years (audit compliance)

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by displaying a prominent notice on our homepage a minimum of 14 days before such changes take effect. Your continued use of the website following notification of changes constitutes acceptance of the revised Privacy Policy. We encourage you to review this policy regularly to stay informed about how we protect your information.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or need further clarification about our data practices, please contact us: