Last Updated: 18 February 2026
This Cookie Policy explains how SYENTI LIMITED (registered at Sidings House Sidings Court, Lakeside, Doncaster, DN4 5NU, United Kingdom) uses cookies and similar tracking technologies on our website. We are committed to transparency about how we collect and use information. This policy applies to all visitors to our website, regardless of location.
Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They contain information that the website can read on future visits. Cookies serve various purposes, from keeping you logged in to remembering your preferences and measuring how you interact with our site.
Similar tracking technologies include web beacons (tiny images that track activity), pixels (used for conversion tracking), and device identifiers. These technologies help websites understand user behaviour and optimise the experience.
We use cookies in three distinct categories. Your consent is managed separately for each category to give you full control.
What they do: Essential cookies enable core functionality of our website. These include session management, security, fraud prevention, and maintaining your preferences as you browse.
Examples: session_id, csrf_token, cookie_consent_status
Consent required: No. These cookies activate automatically because the website cannot function without them. You cannot opt out of essential cookies while using our site.
Retention: Session duration or up to 12 months for preference storage
What they do: Analytics cookies help us understand how you use our website. We measure traffic patterns, popular pages, user journeys, and performance metrics. This information allows us to improve our site design and content.
Primary tool: Google Analytics 4
Examples: _ga, _ga_XXXXXXX, _gid, _gat
Data collected: Pages visited, time on site, device type, browser type, operating system, traffic source, click paths, and anonymised IP addresses (with IP anonymisation enabled)
Consent required: Yes. Analytics cookies are activated only after you explicitly accept them.
Retention: Up to 14 months
Opt-out: You may opt out of Google Analytics collection via the Google Analytics Opt-out Browser Add-on
What they do: Marketing cookies enable us to deliver targeted advertisements, measure campaign effectiveness, and create audiences for retargeting. We work with advertising partners such as Google Ads and Meta (Facebook/Instagram) to show you relevant content.
Consent required: Yes. Marketing cookies are activated only after you explicitly accept them.
Retention: Up to 540 days (Google Ads default)
When you accept marketing cookies, the following tracking technologies are activated:
Third-party advertising: Third-party vendors, including Google, use cookies to serve advertisements based on your previous visits to our website and other sites across the internet. This allows us to show you relevant fashion products and collections.
Remarketing: We use remarketing services to advertise to previous visitors of our website. After you visit our site, you may see our advertisements on other websites, mobile apps, and social media platforms you visit. Remarketing helps us stay connected with interested shoppers.
Conversion tracking: We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, newsletter signups, product views, and purchases. This data helps us measure return on ad spend and allocate our marketing budget more effectively. Conversion data is shared with Google Ads and Meta for campaign optimisation.
YouTube and Display Network: Advertisements may appear across Google services, including YouTube, Gmail, and the Google Display Network, based on your browsing behaviour and interests.
Meta advertising: We use the Meta Pixel to measure advertising effectiveness on Facebook and Instagram. The pixel records page views, conversion events, and custom audiences for retargeting purposes.
You have the right to opt out of personalised advertising at any time. Opting out does not remove advertisements from your browsing experience—you will continue to see non-personalised advertisements. You can manage your preferences through these tools:
Consent banner: When you first visit our website, you will see a cookie consent banner at the bottom right of your screen. This banner offers three options:
Manage Cookie Preferences: You can change your cookie preferences at any time by clicking the "Manage cookie preferences" link in the footer of our website. This opens a panel where you can toggle each category on or off (essential cookies cannot be disabled).
Consent storage: Your cookie preferences are stored in your browser for 12 months. After this period, you will see the consent banner again to confirm your preferences.
When you accept marketing cookies, we share certain data with our advertising partners to deliver and measure campaigns:
Data shared: Cookie identifiers, conversion events, anonymised behavioural data, remarketing lists, device information, and approximate location
Purpose: Ad targeting, campaign measurement, conversion tracking, and audience building across Google services
Governed by: Google's Privacy Policy
Data shared: Pixel events, conversion data, custom audiences, device identifiers, and browsing behaviour
Purpose: Advertising delivery on Facebook and Instagram, conversion tracking, and audience creation for retargeting
Governed by: Meta's Data Policy
Data protection: We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for advertising and measurement purposes only—not resold to unaffiliated third parties. Google and Meta may use this data across their own platforms in accordance with their respective policies.
Our website uses multiple Google services that deploy cookies:
Collects anonymised usage data, device information, and behavioural signals to help us understand how visitors use our website. IP anonymisation is enabled. Data retention is set to 14 months. You may opt out via the Google Analytics Opt-out Browser Add-on.
Records when a user completes a defined action (form submission, newsletter signup, product interaction) after clicking one of our advertisements. This data is used solely for measuring campaign performance and optimising ad spend.
Allows us to display targeted advertisements to previous website visitors across Google's network, including YouTube, Gmail, and partner websites. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation, or political views).
Deploys tracking tags on our website on our behalf. GTM itself does not collect personal data; it serves as a container for Analytics, Ads conversion tags, and other measurement tools.
For complete information about Google's advertising products, visit Google's Advertising Technologies page.
We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or other protected attributes prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. To manage your ad preferences on Meta platforms, visit Meta's Ad Preferences page. Refer to Meta's Data Policy for comprehensive information.
Most web browsers allow you to control cookies through your browser settings. You can typically:
Important: Disabling cookies may affect the functionality and user experience of our website. Essential cookies in particular are required for the site to work properly.
For European Economic Area (EEA) and UK users: This cookie policy is provided in compliance with the General Data Protection Regulation (GDPR) and UK GDPR.
Legal basis for processing: Marketing and analytics cookies are activated solely after explicit, informed, and freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and can be audited upon request. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Your rights: Under GDPR, you have the right to access, rectify, erase, restrict, and port your personal data. You can lodge a complaint with your local supervisory authority:
We may update this Cookie Policy from time to time to reflect changes in our cookie practices, legal requirements, or new technologies. We will notify you of material changes by displaying a prominent notice on our website at least 14 days before the changes take effect. Your continued use of our website following such notification constitutes your acceptance of the revised policy.
If you have questions about this Cookie Policy or wish to exercise your data rights, please contact us:
SYENTI LIMITED
Sidings House Sidings Court, Lakeside
Doncaster, DN4 5NU, United Kingdom
Email: [email protected]
Phone: +44 (0)1302 555 000
This Cookie Policy was last updated on 18 February 2026 and is effective immediately.